Unit Group (L4) 1432

1432 — Theatre and Media Production Managers

Browse this Unit Group profile and explore linked occupation titles.

L4 CODE: 1432
1 LEGISLATORS, ADMINISTRATORS AND MANAGERS → 14 Hospitality, Retail and Other Services Managers → 143 Other Services Managers
Summary
Theatre and Media Production Managers (KeSCO 1432) supports outcomes in the Management & Leadership (Cross-sector) sector by applying job-specific knowledge, standards, and tools to deliver quality services or outputs. Duties and complexity vary by employer, work setting, and seniority level, but the occupation generally requires reliability, competence, and continuous learning.
Minimum entry
Bachelor’s degree or higher
Future outlook
Future trends such as digital transformation, automation, climate resilience, and changing consumer needs are shaping most occupations. Workers who continuously upskill (digital literacy, quality standards, safety, customer service, and modern tools) are more resilient and competitive.
Sectors
Management & Leadership (Cross-sector)ManagementPublic AdministrationCorporate LeadershipNGO/DevelopmentCross-sector
Description
Theatre and Media Production Managers (KeSCO 1432) supports outcomes in the Management & Leadership (Cross-sector) sector by applying job-specific knowledge, standards, and tools to deliver quality services or outputs. Duties and complexity vary by employer, work setting, and seniority level, but the occupation generally requires reliability, competence, and continuous learning.
Employment prospects
Prospects depend on national and county demand, sector investment, policy priorities, and supply of trained workers. Job seekers improve prospects by gaining practical experience, building a portfolio or track record, earning relevant certifications, and being flexible on location and sub-sector.
Tasks
  • Set goals, plans, and performance targets aligned to organisational strategy
  • Develop budgets, allocate resources, and monitor utilisation
  • Supervise staff: assign duties, coach performance, and conduct appraisals
  • Coordinate inter-departmental work and manage stakeholder expectations
  • Oversee policy implementation, governance, and compliance requirements
  • Manage projects and programmes: planning, execution, monitoring, reporting
  • Monitor risks, implement controls, and respond to incidents or crises
  • Strengthen service delivery through process improvement and innovation
  • Oversee procurement/contract management and vendor performance
  • Represent the organisation in meetings, negotiations, and public engagements
  • Ensure timely reporting, documentation, and accountability requirements
  • Promote ethical conduct, transparency, and a results-oriented culture
Skills
Communication (verbal and written) | Teamwork and collaboration | Problem-solving and critical thinking | Time management and prioritisation | Attention to detail and accuracy | Customer service orientation | Integrity and ethical conduct | Adaptability and continuous learning | Decision-making and judgement | Documentation and record-keeping | Digital literacy (basic) | Safety awareness and compliance mindset
Core skills
  • Communication (verbal and written)
  • Teamwork and collaboration
  • Problem-solving and critical thinking
  • Time management and prioritisation
  • Attention to detail and accuracy
  • Customer service orientation
  • Integrity and ethical conduct
  • Adaptability and continuous learning
  • Decision-making and judgement
  • Documentation and record-keeping
  • Digital literacy (basic)
  • Safety awareness and compliance mindset
Technical skills
  • Use of hand and power tools safely
  • Installation, maintenance, and repair procedures
  • Reading drawings/specifications and measurements
  • Troubleshooting and fault diagnosis
  • Quality control and workmanship standards
  • Equipment handling and preventive maintenance
  • Workplace safety and PPE usage
  • Basic electrical/mechanical principles (as relevant)
  • Material handling and storage
  • Site readiness and task planning
  • Compliance with standards and inspections
Transferable skills
  • Leadership and supervision (as one progresses)
  • Negotiation and stakeholder management
  • Conflict resolution
  • Presentation and public speaking
  • Creativity and innovation
  • Emotional intelligence
  • Planning and organisation
  • Resilience and stress management
  • Service mindset and empathy
  • Networking and relationship building
  • Analytical thinking
  • Professionalism and work discipline
Certifications
  • Trade test / competency certification (where applicable)
  • Occupational Safety and Health (OSH) certification (strongly recommended)
  • Equipment-specific operator certification (where applicable)
  • First Aid certification (recommended in many workplaces)
Education
Bachelor’s degree in a relevant discipline (business, law, economics, public administration, sector field) | Entry through junior professional roles → supervisory roles → middle management | Leadership and governance training (ethics, public finance, strategy, performance management) | Continuous development (executive education, postgraduate studies, sector certifications)
Pathways
  • Bachelor’s degree in a relevant discipline (business, law, economics, public administration, sector field)
  • Entry through junior professional roles → supervisory roles → middle management
  • Leadership and governance training (ethics, public finance, strategy, performance management)
  • Continuous development (executive education, postgraduate studies, sector certifications)
Relevant courses
  • Business Administration
  • Accounting and Finance
  • Economics
  • Human Resource Management
  • Procurement and Supply Chain
  • Project Management fundamentals
  • Marketing and Sales
  • Public Administration / Governance
  • Monitoring & Evaluation (M&E) fundamentals
  • Customer Service / Service Excellence
Institutions
  • Universities (accredited public and private universities offering relevant programmes)
  • National Polytechnics and TVET institutions (diploma, certificate, artisan programmes)
  • Technical Training Institutes and Vocational Centres
  • Professional Colleges and Accredited Training Academies
  • Sector Training Authorities and Recognised Centres of Excellence
  • Employer-based Academies and Apprenticeship Programmes
  • Online Learning Platforms (supplementary; verify recognition for regulated fields)
  • Industry Associations and Professional Bodies (short courses/CPD)
Minimum requirements
  • Minimum education: Bachelor’s degree or higher
  • Basic literacy and numeracy (reading, writing, and basic calculations)
  • Good conduct, reliability, and professional behaviour
  • Ability to follow instructions, procedures, and workplace rules
  • Basic digital literacy where the role uses computers/phones
  • Physical/medical fitness where the role is physically demanding or safety-sensitive
  • Regulatory registration/licensing where required (profession-dependent)
  • Background checks/clearance for sensitive roles where applicable
Work context
Workplace policies | Team collaboration | Quality standards | Office-based | Meetings | Stakeholder engagement | Decision-making | Travel/field visits
Where they work
  • Public sector institutions, private companies, NGOs and community-based organisations depending on the sector.
Work setting
Not specified.
Schedule
Full-time commonDaytime hours commonDeadlines possible
Employment type
Formal employment possiblePublic sector leadership rolesCorporate executive rolesBoard/committee engagements possible
Earnings
Entry level
KES 80,000 – 150,000
Mid level
KES 150,000 – 300,000
Senior level
KES 300,000+
Entry-level typical range (illustrative): KES 80,000 – 150,000 | Mid-level typical range (illustrative): KES 150,000 – 300,000 | Senior/experienced typical range (illustrative): KES 300,000+ | Earnings vary by employer (public/private), location, allowances, commissions, overtime, risk factors, and scarcity of skills
How to become one
Gain a relevant degree, build experience in the sector, move into supervisory roles and develop leadership, financial and people-management skills.
Career progression
  • Assistant/Officer roles → Supervisor → Manager → Senior Manager/Director → Executive/CEO
  • Possible movement into board/committee leadership and high-level advisory roles
Related occupations
  • Other occupations within the same KeSCO major group
  • Support roles in the same sector/industry
  • Supervisory roles related to this occupation’s work area
  • Specialist variants of the same occupation (where they exist)
Occupation titles
1432-23 — Director, Music
Director, Music is responsible for oversee specifications and constraints of a platform and working with available resources to plan performances; hold auditions for new musical talent and assigning parts to different musicians; assess the rhythm, tone, voice, and skills of each musician and developing a good understanding of their individual abilities within their professional field.
1432-24 — Impresario
Impresario is responsible for responsible for conceptualizing, planning, and organizing performing arts events; secure talent for their events; develop marketing strategies, create advertising campaigns, coordinate media coverage, and utilize various promotional channels to attract audiences within their professional field.
1432-12 — Manager, Cinema
Manager, Cinema is responsible for maintain a clean and organized work area at all times greet customers in a friendly and professional manner answer customer questions and address concerns in a timely and efficient manner assist customers with ticket purchases and seat selection direct customers to the appropriate areas of the theatre ensure that the theatre is ready for performances, including checking that all equipment is in working order oversee the set up and tear down of performance stages manage the box office and concession stand operations train and supervise box office and concession staff within their professional field.
1432-25 — Manager, Floor
Manager, Floor is responsible for audit functionality for all equipment before commencement of production; brief the presenters, talents, cast and audience in preparation for the production; coordinate rehearsals for the production within their professional field.
1432-14 — Manager, Media House
Manager, Media House is responsible for identify press opportunities through evolving issues; develop content for dissemination via press releases, social media, websites, and other distribution channels; ensure that key messages align with vital business strategies within their professional field.
1432-26 — Manager, Stage
Manager, Stage is responsible for create and set up rehearsal schedules manage furniture and props arrange costume and wig fittings liaise with all theatre departments and collate information liaise with production manager regarding budgets create a prompt script compiled with notes on actors’ cues and requirements for props, lighting and sound make alterations to the set and props between scene changes cue the lighting and sound technicians create a risk assessment to ensure the safety of the full company manage the backstage and onstage area during performances call actors for rehearsals and performances within their professional field.
1432-13 — Manager, Studio
Manager, Studio is responsible for book spaces needed by clients; ensure that the equipment is in working order before and after use; liaise with engineers that may be needed for clients' projects within their professional field.
1432-11 — Manager, Theatre
Manager, Theatre is responsible for maintain a clean and organized work area at all times greet customers in a friendly and professional manner answer customer questions and address concerns in a timely and efficient manner assist customers with ticket purchases and seat selection direct customers to the appropriate areas of the theatre ensure that the theatre is ready for performances, including checking that all equipment is in working order oversee the set up and tear down of performance stages manage the box office and concession stand operations train and supervise box office and concession staff within their professional field.
1432-15 — Media Producer
Media Producer is responsible for develop, and pitch creative concepts for digital and traditional media projects write treatments, scripts, and storyboards to communicate vision and secure project approvals manage all aspects of production, from pre to post , including budgeting, scheduling, casting, location scouting, crew hiring, and equipment rentals oversee video shoots, audio recordings, and photo shoots, ensuring quality control at every stage collaborate with editors, animators, and other post production staff to bring projects to completion source and license music, stock footage, and other assets as needed negotiate contracts with talent, crew, and vendors stay up to date on industry trends and emerging technologies manage multiple projects simultaneously, often under tight deadlines within their professional field.
1432-16 — Producer, Executive/Media
Producer, Executive/Media is responsible for secure funding for production; recruits the appropriate staff; outline a long term working timeline within their professional field.
1432-21 — Producer, Motion Picture
Producer, Motion Picture is responsible for find scripts or novels or other source materials; employ directors, editors, and production staff; source and secure financing, and manage budgets within their professional field.
1432-17 — Producer, Radio
Producer, Radio is responsible for plan, create and develop radio programs oversee the technical and organizational aspects of radio production; generate and research ideas for programs; source on air contributors, write and develop scripts, select music for the show and listen to recordings to edit them into stories or segments within their professional field.
1432-18 — Producer, Television
Producer, Television is responsible for find new projects to pursue; source funding for projects; hire a suitable director for projects within their professional field.
1432-22 — Theatre, Producer
Theatre, Producer is responsible for lead read through of scripts organize blocking to tell actors where to move in each scene break down scenes to develop characterizations maintain communication with the stage manager schedule cues for lighting and sound teams oversee full runs of the show to make adjustments before opening attend shows to take notes on how the actors might improve for the next performance within their professional field.